Analysts say that children and teenagers are becoming more technologically savvy and fashion-conscious, when it comes to the latest mobile device, than their parents. Revenue from this burgeoning young market is expected to grow to a staggering $29 billion by 2010. Not only is this prospect a phenomenon to cellular providers, it an interesting trend to any parent. Virtual communication can potentially foster greater independence amongst youths while encouraging closer connections to home.
Text Generation Gap: U R 2 Old (JK)
By: Laura M. Holson
New York Times
Published: March 9, 2008
....Children increasingly rely on personal technological devices like cellphones to define themselves and create social circles apart from their families, changing the way they communicate with their parents....
Innovation, of course, has always spurred broad societal changes. As telephones became ubiquitous in the last century, users — adults and teenagers alike — found a form of privacy and easy communication unknown to Alexander Graham Bell or his daughters....
Business analysts and other researchers expect the popularity of the cellphone — along with the mobility and intimacy it affords — to further exploit and accelerate these trends. By 2010, 81 percent of Americans ages 5 to 24 will own a cellphone, up from 53 percent in 2005, according to IDC, a research company in Framingham, Mass., that tracks technology and consumer research....
Marketers and cellphone makers are only too happy to fill the newest generation gap. Last fall, Firefly Mobile introduced the glowPhone for the preschool set; it has a small keypad with two speed-dial buttons depicting an image of a mother and a father. AT&T promotes its wireless service with television commercials poking fun at a mom who doesn’t understand her daughter’s cellphone vernacular. Indeed, IDC says revenue from services and products sold to young consumers or their parents is expected to grow to $29 billion in 2010, up from $21 billion in 2005....
Cellphones, instant messaging, e-mail and the like have encouraged younger users to create their own inventive, quirky and very private written language. That has given them the opportunity to essentially hide in plain sight. They are more connected than ever, but also far more independent....
In a survey released 18 months ago, AT&T found that among 1,175 parents the company interviewed, nearly half learned how to text-message from their children. More than 60 percent of parents agreed that it helped them communicate, but that sometimes children didn’t want to hear their voice at all. When asked if their children wanted a call or a text message requesting that they be home by curfew, for instance, 58 percent of parents said their children preferred a text....
http://www.nytimes.com/2008/03/09/business/09cell.html
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Sunday, March 9, 2008
Texting: Changing The Way Families Communicate
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