Saturday, January 5, 2008

Texting for Take-out

The restaurant industry has caught on to the convenience of text messaging. Ordering takeout with by cellphone is predicted to change the food delivery business of several popular chains.

More takeout orderers are all thumbs
By: Bruce Horovitz
USA Today
Jan. 4th, 2008

Big restaurant chains are rushing into what could be the future of takeout and delivery food: text ordering. Leading the way are the pizza giants. Papa John's (PZZA) is airing national TV spots to promote the text ordering that it launched in November. Domino's (DPZ) has offered mobile ordering - which requires cellphone Web access - since July. Pizza Hut is about to start promoting both text and mobile ordering.
Quiznos, Dunkin' Donuts and Subway have looked into text ordering. McDonald's (MCD) is testing it in Seoul. Starbucks (SBUX) tested it in London and at one U.S. store....The potential pool of users is huge, considering Americans already send 30 billion text messages a month. Noah Glass, founder and CEO of GoMobo.com, predicts texting could account for 25% of all food takeout orders within the decade....
http://news.yahoo.com/s/usatoday/20080104/tc_usatoday/moretakeoutorderersareallthumbs;_ylt=AgPt7dd3i9cy1jJP12OTLLis0NUE

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