A recent poll showed that 43% of mobile subscribers, between 18 and 24 years old, send text messages daily. With these statistics, campaign advisors are realizing how useful text messaging can be a to saavy presidential hopefuls looking to reach younger voters in the 2008 election.
msg 2 candidates: u get more votes with txt
By: Rob Lever
AFP
Dec. 16th, 2007
Text messaging is playing a growing role in the 2008 presidential race as a handful of candidates look to the technology to reach younger voters often glued to their mobile phones.The three leading Democratic candidates -- Hillary Clinton, Barack Obama and John Edwards -- are providing "mobile updates" to supporters who choose to receive SMS or short message service updates on their cell phones.
Political observers say that although this technology has been available for a number of years, its use as an organizing tool has been demonstrated in other countries: some say text messages helped fuel rallies that led to the ouster of Philippine president Joseph Estrada in 2001; and it may have tipped the balance in the 2004 elections in Spain as a "viral" messaging campaign got out the vote. In the United States, some say this potential has yet to be tapped for political campaigns, which already use a variety of technologies such as email, websites, blogs and online videos.....
http://news.yahoo.com/s/afp/20071216/tc_afp/usvote2008itlifestyle;_ylt=AlPc5K1ojWjtr6RsJcWwW3UjtBAF
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