Milestones in Mobile Music

From cutting-edge download services that allow mobile subscribers instant access to music by their favorite artists to flashy new ringtones, 2007 has been a year of fantastic innovation when it comes to mobile music. This article features some of the newest plans and best-selling devices that cater to music-lovers.

Beyond iPhone, gadgets led year's mobile developments
By: Antony Bruno
Reuters
Dec. 14, 2007

The 2007 mobile music market could be summed up in one phrase: "It's the device, stupid." And though no mobile music service or associated innovation gained even a fraction of the attention that Apple did by unveiling the iPhone, that story certainly helped shine a spotlight on other mobile music developments, if only by means of comparison. And believe it or not, there were other milestones in mobile music throughout the year.
AT&T finally joined competitors Sprint and Verizon Wireless by launching its own full-song music download services. Its strategy is one of partnership, tapping eMusic and Napster to create mobile versions of their digital music services so users can buy individual tracks or track bundles directly from their phones. The operator also became the exclusive U.S. provider of the iPhone, which sold more than 1 million units in less than three months.
Rhapsody got into the mobile game as well. After absorbing MTV's Urge, the company struck a deal with Verizon Wireless that made Rhapsody the exclusive platform to deliver tracks purchased from the VCast Music service. Through time, Rhapsody and Napster hope to apply a wireless all-you-can-eat subscription model to their plans.....
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