The estate of Bob Marley is careful to approve endorsement deals in order to protect the reputation of the late reggae artist. Verizon Wireless overstepped this concern by making a deal with Universtal Music Group. Ringtones will be made available without the family's blessing.
Family Challenges Verizon Wireless Deal to Sell Bob Marley Ring Tones
New York Times
By: Andrew Adam Newman
Aug. 31, 2007
"It looked like a public relations coup when, on Tuesday, Verizon Wireless announced that it had signed an exclusive deal with the Universal Music Group to sell its customers ring tones from the catalog of Bob Marley, the famed reggae singer who died in 1981.
But two days later his survivors decided to, as Mr. Marley famously sang, stir it up, announcing that they would file a lawsuit to block the deal"…. http://www.nytimes.com/2007/08/31/business/31marley.html?ref=technology
Saturday, October 6, 2007
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